Jilzarah
10 years of high-quality, high-revenue generating work
I helped build a small business into a respected authority in its market
Wholesale Catalogs
The wholesale catalog is JILZARAH’s primary sales tool used in market showrooms across the United States. As the Senior Designer of Branding and Marketing, it was my sole responsibility to plan, manage, and execute both the development and production of every facet of this sales tool, from photography to pre-press to final print production.
Brief:
Wholesale Catalog layout, design, data management, photography & imaging
Role:
Project Lead
Collaborators:
Jonathan Guevara
Erin Bartholomew
Laura Paladino
Anya Moritz
Anne Penrod
I developed a system of rapid development for the company’s primary sales tool that was responsible for millions of dollars in revenue over the course of a decade.
real impact
“Our catalog could not be what it is every season without his dedication and attention to detail.”
Website & Webstore Redesign
JILZARAH’s website redesign went through multiple phases of design and construction. I successfully built and maintained Shopify storefronts for both retail and wholesale outlets that were not only easy for customers to navigate, but also modular, responsive, and adaptable for future designers and developers to update and maintain based on the needs of the company.
Brief:
Website Redesign
Role:
Lead Designer
Collaborators:
Jonathan Guevara
Erin Bartholomew
Laura Paladino
Anya Moritz
Anne Penrod
Social Media & eMAIL mARKETING
I worked with JILZARAH to develop advertising strategies that put the brand’s personality at the forefront with email campaigns that regularly out-performed industry average open, click-thru, and conversion rates.
Photography & Video
As a small business whose products focus on color, Jilzarah photography library is one of the most important parts of their brand.
Product Design
I’ve been involved with the design of hundreds of products, packaging, and retail POS projects during my time at Jilzarah.
Intention Bracelets
Role:
Pattern design, collateral video
Collaborators:
Jonathan Guevara
Project Lead
Feedback
"Aaron is an exceptional employee, with a “can-do” attitude. His proficiency in meeting deadlines, coupled with his ability to produce high-quality content, assets, and marketing materials, along with his problem-solving skills and innovative approach to process improvement, make him an invaluable asset to our team."
"Aaron is always looking to add to his skills and actively finds areas that can be improved in the company.
"Aaron's skills have been a great asset for the team and his dedication to getting the job done sets a fantastic example for others."
"Aaron is a very hardworking and talented designer. His dedication to seeing projects through and attention to detail are a model for the company."
"Our catalog could not be what it is every season without his dedication and attention to detail."