Profile

Senior Graphic / Visual Designer with 10+ years of experience spanning print, web, and digital design. Specialized in building scalable design systems, tools, and workflows that improve efficiency and brand consistency. Known for translating modern marketing concepts into clear, effective visual communication, and for mentoring team members on design standards, theory, and best practices.

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Core Competencies

  • Brand Identity & Visual Systems
  • Typography & Layout
  • Print & Production Design
  • Digital & Web Design
  • Email & Marketing Design
  • Ecommerce & UX-Informed Design
  • Video, Motion & Multimedia
  • Product Photography & Imaging
  • Design Asset Library Management

Work Experience

Pushkin Press

Audiobook Narrator

The Successor: Boris Nemtsov, Vladimir Putin, and the Decline of Modern Russia

Published January 2026

Selected Achievements

JILZARAH

Sr. Designer of Branding & Marketing

November 2015 - January 2026

Recipient of JILZARAH’s 2023 MVP Award, recognizing exceptional performance and organizational impact.

Led the design and presentation development for a Kohl’s exclusive jewelry collection, including custom PDQ displays and buyer pitch materials, resulting in nearly 90% sell-through.

Designed and maintained wholesale sales materials displayed in major market showrooms nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Minneapolis, Philadelphia, and Pigeon Forge, consistently praised for clarity and professionalism.

Played a central role in positioning JILZARAH as a brand that consistently “punched above its weight,” competing successfully against significantly larger companies with a team of fewer than 10 employees.

Supported high-visibility national exposure through multiple appearances on Good Morning America’s “Deals & Steals,” including a debut feature that resulted in a complete sell-out

  • Led the design, production, and project management of semiannual wholesale catalogs (30-100 pages, 200-500 SKUs), the company’s primary revenue-driving sales tool across national wholesale markets.
  • Served as project lead on large-scale initiatives including catalogs and website redesigns, coordinating cross-functional input while retaining overall creative and production ownership.
  • Built and maintained brand asset libraries and organizational systems, improving efficiency, consistency, and long-term scalability across print and digital channels.
  • Designed and produced a wide range of sales and marketing materials, including wholesale sell sheets, packaging, PDQ displays, educational presentations, and trade-show assets.
  • Planned and executed weekly email marketing campaigns using Mailchimp and later Klaviyo, supporting both wholesale and direct-to-consumer channels.
  • Contributed to product development initiatives through design production, pre-visualization, and 3D modeling/rendering to support concept development and internal alignment.
  • Directed product photography and image production, creating and managing a centralized image library used across catalogs, ecommerce, email, and social media.
  • Led the design of Retail and Wholesale Shopify websites, providing creative direction to third-party developers and implementing custom HTML/CSS solutions post-launch.

Public Service & Leadership

Town of Clayton, NC

Public Art Advisory Board Member

January 2025 - Present

  • Currently serving as a member of the Town of Clayton’s Public Art Advisory Board, a 13-member volunteer body guiding the vision and direction of public art initiatives throughout the community.
  • Collaborate with fellow board members and local artists to evaluate, curate, and recommend artwork for public spaces, including loaned and gifted works.
  • Research and develop recommendations to the Town Council for public art acquisitions, exhibitions, and the creation of a formal Public Art Program.
  • Contribute to strategic discussions that support Clayton’s identity as a vibrant, culturally engaged, and artistically driven community.

Design

Audio & Video

Web & Marketing Design

Workflow

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Lightroom
  • Adobe Stager
  • Adobe Dimension
  • Blender
  • Affinity Studio
  • Canva
  • Reaper
  • Adobe Audition
  • Adobe Premier
  • Adobe After Effects
  • DaVinci
  • Shopify
  • Squarespace
  • Wix
  • Klaviyo
  • Mail Chimp
  • Constant Contact
  • Facebook
  • Instagram
  • HTML/CSS
  • Asana
  • Adobe Acrobat Cloud
  • Excel
  • Windows
  • Mac
  • Microsoft Office
  • Google Office

Skills

  • Brand & Identity Design
  • Typography
  • Layout
  • Print Design
  • Web Design
  • Email Design
  • Marketing Strategy
  • Market Research & Insight
  • Packaging Design
  • Retail Display Design
  • Photography & Imaging
  • Video Editing
  • Motion Graphics
  • Audio Recording & Editing
  • Microphone Technique
  • Voiceover & Narration
  • Voice Acting
  • Music Production
  • Audio Editing
  • Video Editing
  • Motion Graphics
  • Audio Recording & Editing
  • Microphone Technique
  • Voiceover & Narration
  • Voice Acting
  • Music Production
  • Audio Editing